EMERGE New Member Spotlight - Adel Richardson

03/05/2020 2:30 PM | Jovan Hemenez (Administrator)

Hello EMERGErs! Meet Adel (there's NO "E" on the end! LOL).


  1. Why did you join EMERGE Lakeland? I joined EMERGE Lakeland to get involved with the Marketing Committee and meet other professionals that enjoy marketing. My degree is in Marketing but an actual marketing-based position is new to me so I am excited to learn from those who have been in a marketing position for a long time!
  2. Are you originally from this area? If not, where from? I am not from this this area. I grew up in Massachusetts and moved down to Florida in 2007. I do NOT like the cold but I miss how pretty the snow is and how much fun it can be to play in. 
  3. What do you like most about Lakeland? My husband and I moved to Tavares for a couple years then moved back to Lakeland a couple years ago. I can tell you one thing I certainly did not miss is the traffic! Also, we lived right near Lake Harris so the area was just beautiful with the woods & lakes but we certainly missed all of our friends & family in Lakeland - Tavares might only be 1.5 hours away but it feels like MUCH farther! 
  4. What do you do? I am the Marketing Manager at Image Depot Express, however, we are a small company so I am involved with many other aspects of the business as well. I started 7 years ago as an outside marketing rep where I went around to customers outside of the office then transitioned to an inside customer service rep. From there I was promoted to Store Manager and functioned as such in a couple different locations before I was promoted to our Retail Operations Manager and in charge of the Store Managers for each location. After that, my role changed to Marketing Manager where I am helping to transform our brand into the future. I have my Bachelor's degree in Marketing so I am very excited to have the opportunity to be involved with Marketing functions in the company that I love!
  5. What do you like most about your job/profession? What I love most about my job and company is my boss! You will never find someone more passionate about what he does or the people that work for him.
  6. What are some of your hobbies? I have ridden horses my entire life and compete in something called Eventing, which is like a triathlon on horseback. If you have ever seen one of the equestrian portions of the summer Olympics, you have seen Eventing. The first phase involves performing a memorized series of movements in an arena with letters around the outside to signal when to perform each movement. You get scored on each movement and carry your score through the second two jumping phases where you can acquire penalties that raise your original score. The person with the lowest final score at the end of the three phases wins their division. 
  7. If someone sees you at an EMERGE event, what are some topics they should ask you about to get the conversation going? I can be a little shy and starting conversations at events is not one of my strengths. I'm happy to talk about anything, just not the best at starting the conversation!
  8. Anything else you want to add? I also have 2 dogs, a black lab & a dachshund and love animals! My husband and I love to vacation in Blue Ridge, in the North Georgia mountains and have been married for 5 years. We don't have kids yet but want them one day and would love to hear about yours! 


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